CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi. 

Learn more at https://elementapothec.com 

Key Takeaways:

[1:05] Davina's background in e-commerce and how she came to start Element Apothec

[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products

[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors

[11:36] Equity crowdfunding vs traditional crowdfunding

[13:38] How to create a killer marketing campaign through storytelling

[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends" 

[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years

[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years

Direct download: 366.mp3
Category:general -- posted at: 5:00am EST

What types of businesses are cannabis venture capitalists willing to fund, and how can you make yours one of them? Here to answer that question is Ross O'Brien of Bonaventure Equity.

Learn more at https://www.bvequity.com 

Key Takeaways:

[00:57] An inside look at Bonaventure Equity, a boutique venture capital firm focused on early-stage investments in the cannabis space

[1:54] Ross' background and how he came to start Bonaventure

[5:35] The two-step process Ross follows when choosing which companies to invest in

[9:22] Ross' portfolio of investments in cannabis to date, from research and development to health tech 

[11:55] Attributes that Ross looks for in a company founder

[13:43] Ross' advice to entrepreneurs looking to raise capital 

[23:13] Common mistakes people make when putting together a pitch deck and how to avoid them

[25:58] Exciting developments in the cannabis healthcare space and where Ross sees it heading over the next 3-5 years

Direct download: 365.mp3
Category:general -- posted at: 5:00am EST

After earning a spot on the Forbes 30 Under 30 list in 2018, Scott Sundvor left a decorated career in the medical device industry to start a new venture in cannabis. In just three years, Space Coyote has become one of the top extract-infused pre-roll brands in all of California. Hear how he did it in this episode of CannaInsider.

Learn more at https://www.spacecoyote.org 

Key Takeaways:

[1:02] An inside look at Space Coyote, one of the best-selling high potency preroll brands in California

[1:46] Scott's background in the medical device industry and how he came to start Space Coyote

[12:32] Differences between Space Coyote's high potency infused pre-rolls and other pre-rolls on the market

[16:15] What customers are saying about Space Coyote

[17:26] How the company has developed strong brand loyalty through experiential events

[21:26] The pros and cons of a fully remote cannabis brand and how that influences work culture and performance

[25:27] Why Scott believes cannabis is an "infinite game"

[28:41] Space Coyote's efforts in sustainability and the best packaging options for cannabis brands right now

[34:12] Space Coyote's goals for the next few years, including a sativa preservation project and plans to expand to the east coast

Direct download: 364.mp3
Category:general -- posted at: 5:00am EST

With more states legalizing recreational cannabis and federal legalization on the horizon, the industry is gearing up for an influx of capital. Here to help us stay ahead of the curve is Jordan Tritt and Scott Berman of The Panther Group. 

Learn more at https://thepanthergroup.co 

Key Takeaways:

[00:56] An inside look at The Panther Group, a venture capital consulting firm for growth-stage cannabis companies

[1:42] Scott and Jordan's backgrounds in cannabis and how they came to start The Panther Group

[3:08] How cannabis investing is changing and the different factors driving those changes

[5:25] When we might see federal legalization in the US and how to prepare in advance

[6:48] How the SAFE Banking Act could impact cannabis investing over the next few years

[8:06] The characteristics Scott and Jordan look for when considering investing in a company

[10:22] The most promising sectors in cannabis right now

[12:32] The Panther Group's data-driven digital advertising approach

[15:44] The biggest pain points in digital advertising for cannabis companies and how to navigate them

[21:39] Interesting new gaps emerging in the cannabis marketplace right now

[27:05] Scott and Jordan's tips on how to develop a successful pitch

[28:54] What investors should look for in a pitch deck and where to spot red flags


Direct download: 363.mp3
Category:general -- posted at: 5:00am EST

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