CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

Can you mix together compounds like caffeine and THC to create a thriving new market category? Here to help us answer that question is Peter Barsoom of 1906.

Learn more at https://1906newhighs.com 

Key Takeaways:

[00:48] An inside look at 1906 and its mission to redefine the edibles category with better-tasting, more effective products

[1:28] Peter’s background and how he came to start 1906

[3:19] How cannabis use changed after the Pure Food and Drugs Act of 1906

[4:12] 1906’s unique “drops” and how they’re formulated to meet different needs

[6:29] 1906 versus other wellness experience brands like LucidMood and Dosist

[11:15] Why Midnight Dark Chocolate for Sleep is the number one product at 1906

[13:29] How the products at 1906 provide a quicker onset than competing edibles

[16:48] 1906’s plans to create an extended-release formula of Midnight to help consumers not only fall asleep but stay asleep

[20:55] Where Peter sees the cannabis wellness experience category heading in the next 3-5 years

[24:28] Peter’s plans to expand 1906 beyond Colorado and Oklahoma

[25:57] Where 1906 currently is in the capital-raising process



Direct download: 319.mp3
Category:general -- posted at: 5:00am EDT

Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out?

Here to help us find solutions to this problem is Chad Bronstein of Fyllo.

Learn more at https://hellofyllo.com 

Key Takeaways:

[00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis

[2:25] Chad’s background and how he came to start Fyllo

[3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally

[9:51] What different cannabis companies can expect when using Fyllo

[13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies

[15:04] Chad’s advice on how to determine a good marketing budget for your brand

[16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data

[19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant

[20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands

[23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years

Direct download: 318.mp3
Category:general -- posted at: 5:00am EDT

While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits. 

Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.

Learn more at https://dosist.com 

Key Takeaways:

  • Gunner’s background in cannabis and how he came to start Dosist
  • An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices
  • How taking the guesswork out of cannabis is attracting more people to the category
  • Variables that are important to luxury brand consumers
  • Customer reactions to Dosist’s new dose pen and dose dial
  • The thought process behind Dosist’s high-end yet minimalist retail environment
  • Why Gunner believes brick and mortar stores remain valuable in the age of online shopping 
  • Where Dosist is in the capital-raising process
  • How Gunner is planning to evolve Dosist in the coming years as consumer preferences change

Direct download: Gunner_Winston_dosist.mp3
Category:general -- posted at: 5:00am EDT

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