Mon, 21 September 2020
Can you mix together compounds like caffeine and THC to create a thriving new market category? Here to help us answer that question is Peter Barsoom of 1906.
Learn more at https://1906newhighs.com
[00:48] An inside look at 1906 and its mission to redefine the edibles category with better-tasting, more effective products
[1:28] Peter’s background and how he came to start 1906
[3:19] How cannabis use changed after the Pure Food and Drugs Act of 1906
[4:12] 1906’s unique “drops” and how they’re formulated to meet different needs
[6:29] 1906 versus other wellness experience brands like LucidMood and Dosist
[11:15] Why Midnight Dark Chocolate for Sleep is the number one product at 1906
[13:29] How the products at 1906 provide a quicker onset than competing edibles
[16:48] 1906’s plans to create an extended-release formula of Midnight to help consumers not only fall asleep but stay asleep
[20:55] Where Peter sees the cannabis wellness experience category heading in the next 3-5 years
[24:28] Peter’s plans to expand 1906 beyond Colorado and Oklahoma
[25:57] Where 1906 currently is in the capital-raising process
Mon, 14 September 2020
Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out?
Here to help us find solutions to this problem is Chad Bronstein of Fyllo.
Learn more at https://hellofyllo.com
[00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis
[2:25] Chad’s background and how he came to start Fyllo
[3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally
[9:51] What different cannabis companies can expect when using Fyllo
[13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies
[15:04] Chad’s advice on how to determine a good marketing budget for your brand
[16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data
[19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant
[20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands
[23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years
Mon, 7 September 2020
While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits.
Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.
Learn more at https://dosist.com