It’s no secret that achieving a truly targeted effect is the holy grail of the cannabis industry, but how close are we to making this a reality? Are designer cannabis products on the horizon? 

Here to help answer this is Chris Emerson, co-founder and CEO of a unique company known as Level that’s working to disrupt the cannabis industry with products precisely tailored to every individual and every occasion.

Learn more at https://www.levelblends.com 

Key Takeaways:

• Chris’ background in chemistry and how it led him to the cannabis space
• An inside look at Level and its mission to provide a tailored cannabis experience to every patient and consumer
• How Chris’ extensive background in science allows him to think about cannabis products differently than most entrepreneurs in the industry
• Why Level sources its oils from strains high in CBD, CBG, and THCV and how this enhances the overall effect for consumers
• Chris’ efforts to find rare and unique cannabinoids for Level’s products and his discoveries to date
• A deep dive into Level’s tablinguals and pax vaporizer pods
• Chris’ work at Level determining new uses for cannabinoids, including everything from stimulants to hangover cures
• New and exciting initiatives at Level and Chris’ insight on what the cannabis industry will look like in the next 5-10 years

Justin Singer is the co-founder of Still Water Brands, a company focused on cannabis consumers that really don’t see themselves as cannabis consumers because they feel uncomfortable with the existing methods of consumption.

For example, it is very confusing for a first-time cannabis consumer to understand why they don’t want to eat a 100mg infused chocolate bar, but instead, need to break it up into 10 or 20 pieces. First-time consumers ask, “wait, why do I need to break this bar up, isn’t a bar one dose?”

Justin and his team at Stillwater initially focused on rituals consumers are already comfortable with such as making a cup of tea. Stillwater’s water-soluble beverage additives including their best seller Ripple have resonated with a traditionally unrecognized and underserved market category.

Now Stillwater is going to offer their infused additives to other businesses.

This is a riveting interview you won’t want to miss.

Learn more at:
http://stillwater.life/

The Canadian cannabis market continues to mature and flourish under a liberal national legalization policy, and here to help us understand the latest trends in Canada is Ben Kaanta, COO of licensed producer Westleaf Inc.

As a vertically integrated Canadian cannabis company, Westleaf has significant assets operating under development across the value chain. The company builds and operates cultivation, extraction, processing, manufacturing, research and development, and wholly-owned retail. 

This includes Westleaf’s new retail brand Prairie Records, a unique dispensary that creates an unparalleled purchasing experience celebrating the inherent tie between music and cannabis.

In this episode, Ben shares with us an inside look at Prairie Records and where he sees the Canadian cannabis market heading in the next few years.

Learn more at https://www.westleaf.com 

Key Takeaways:

• Ben’s background in mechanical engineering and how he came to enter the cannabis space
• Differences Ben has observed between the cannabis market in the US versus Canada
• How Westleaf has evolved since it was founded in 1992, including the scope of its grow operation and the products it currently manufactures
• How Westleaf came up with the idea to create a record store retail experience
• A deep dive into Westleaf’s strategy in determining where to position its dispensaries
• An inside look at the Prairie Records dispensary and the unique customer experience it works to create
• The capital-raising process involved in launching Prairie Records
• Westleaf’s upcoming initiatives and Ben’s insight on what Canadian cannabis will look like in the next 5 years

Harry Resin has a column in High Times Magazine with a focus on cannabis cultivation topics. Listen in as he shares his ideas on how to improve your grow and his thoughts on where the industry is heading.

Key Takeaways:
[2:08] – Harry talks about his background
[4:25] – Harry discusses what he does when he is not writing for High Times
[5:31] – Harry talks about the assisted breeder project he’s working on
[7:53] – Harry’s advice on starting a commercial grow
[9:58] – Rookie mistakes when starting a grow
[11:12] – Harry discusses the importance of airflow
[14:14] – How to contain cannabis odor
[14:53] – Harry discusses nutrients
[17:35] – Harry talks about PH levels
[19:49] – What are Smart Bee Controllers
[24:24] – Clones and grow room management
[29:26] – How to minimize pests and disease
[33:36] – Harry talks about how each region differs
[34:47] – What is dabbing
[38:11] – Evolution of concentrates
[40:10] – Harry talks about conditions cannabis treats well
[41:38] – Harry talks about lighting
[44:16] – Harry talks about his favorite soil for growing
[46:19] – Harry discusses upcoming technologies
[47:42] – Harry’s book and web application recommendation
[49:26] – Harry’s contact details

Learn more at:
http://hightimes.com/author/harry-resin/

Matt Gaboury is head of Design and Systems for Calyx King. Listen in as Matt describes the most high-tech and efficient grow rooms he creates. He also describes the grow room of the future.

Key Takeaways:
[0:59] – What is Calyx King
[1:57] – Matt’s background
[3:21] – Matt talks about what his work entails
[4:57] – Planning a cannabis grow facility
[11:02] – Biggest mistakes when planning a cannabis grow facility
[13:55] – Matt talks about technology in optimizing workflow
[16:53] – Matt talks about carbon neutral growing
[21:56] – Using intellectual property to help clients
[22:44] – Matt talks about mistakes amateurs make in writing SOPs
[23:31] – Matt’s partners
[24:24] – Grow room of the future
[27:34] – Pursuing a cultivation license
[28:52] – Matt answers some personal development questions
[33:20] – Contact details for Calyx King

Learn more at http://calyxking.com/