CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

A big problem for cannabis retailers is how to re-engage once enthusiastic customers.

CEO of Happy Cabbage Andrew Watson tells us how dispensaries are using his platform to rekindle customer relationships.

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Key Takeaways:

  • Andrew’s background in cannabis and how he came to start Happy Cabbage
  • An inside look at Happy Cabbage, a data analytics and insights platform for the cannabis industry
  • Ways Happy Cabbage re-engages previous dispensary customers with highly targeted, personalized messaging
  • Analytic tools Happy Cabbage provides dispensaries that enable them to measure the success of their campaigns
  • Generating customer excitement through experiential events
  • Similarities between stripper economics and the economics of dispensary product placement
  • Dispensaries currently working with Happy Cabbage and how they’re using the platform to re-engage their customer base
  • Andrew’s experience with CanopyBoulder, a business accelerator and venture capital fund for the cannabis industry

Direct download: 294.mp3
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