Sun, 21 April 2019
Ep 260 - How Fleur Marché Is Converting The CBD-Curious Luxury Customer with Ashley Lewis and Meredith Schroeder
As cannabis continues to skyrocket and make its way into other industries, more and more entrepreneurs are looking to jump in.
But with CBD only just entering the mainstream, how do startups determine their ideal customers and then - even more difficult - win them over?
Enter Ashley Lewis and Meredith Schroeder, former directors at Goop and co-founders of online startup and “cannabis apothecary” Fleur Marché.
Inspired by cannabis' many health benefits, Ashley and Meredith set out on a mission to bring this powerful ingredient to the beauty and wellness arena, providing a carefully-selected curation of the best cannabis products for canna-curious luxury customers.
In this episode, Ashley and Meredith share an inside look at Fleur Marché and give us some tips on how entrepreneurs should go about finding (and then converting) their correct target market.
Learn more at https://fleurmarche.com