Ep 232 - Cannabis Eclipsing The Alcohol Industry Faster Than Expected

Torsten Kuenzlen is CEO of Sundial Growers in Canada. Torsten’s background is the alcohol industry, and he has been very outspoken saying that cannabis is going to outgrow alcohol soon. Learn why and how he thinks this will play out and why the cannabis industry is poised for paradigm shifting expansion.

Learn more:

https://www.cannainsider.com
And
https://www.sundialgrowers.com/

Key Takeaways:

- Torsten’s background in the alcohol and soft drink industry
- Why Torsten left the alcohol industry
- Bringing best practices from the alcohol industry
- Why measuring your grow in square feet makes no sense
- Why brand matters and how to create a great brand