CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

As the cannabis retail environment gets more competitive, retailers are looking for ways to stand out and make a statement.

Here to tell us more about this is Ron Basak-Smith, CEO and Co-founder of a new company known as Sana Packaging that’s providing cannabis retailers with sustainable hemp-based packaging solutions.

In this episode, Ron shares with us an inside look at Sana Packaging and how the company is working to fix the cannabis packaging problem and eliminate pollution.

Learn more at https://www.sanapackaging.com

 

Key Takeaways:

  • Ron’s personal background and journey in the cannabis space
  • An inside look at Sana Packaging and its mission to make cannabis more sustainable with eco-friendly packaging solutions
  • Sana Packaging’s two different packaging products, including 100% plant-based hemp plastic and reclaimed ocean plastic
  • Why packaging for cannabis retail is broken and how Sana is working to fix it
  • The cost of Sana Packaging’s sustainable products versus traditional packaging
  • Sana Packaging’s current retail clients and where Ron sees the company expanding in the years to come
  • Ron’s experience at CanopyBoulder, a seed-stage business accelerator that helped Ron start Sana Packaging
  • Ron’s insights on what the cannabis packaging landscape will look like in the next 3-5 years

 

Direct download: 265.mp3
Category:general -- posted at: 2:00pm EDT

Incredible biotech developments are starting to bring new and exciting products to the cannabis market that would have seemed like science fiction just a few years ago.

Here to tell us about it is Cameron Keluche, founder and CEO of sublingual cannabis tablet company SUM Microdose and president and CEO of KelSie Biotech, an innovation and intellectual property holding company in Boulder, CO.

In this episode, Cameron shares with us a breakdown of KelSie’s “Bubble Drying” technology and how it’s quickly revolutionizing both the pharmaceutical and cannabis industries.

Learn more at https://www.kel-sie.com and https://www.summicrodose.com

 

Key Takeaways:

  • Cameron Keluche’s personal background and journey in the cannabis space
  • An inside look at KelSie Biotech and SUM Microdose and their mission to bring cannabis into the pharmaceutical market
  • How KelSie Biotech is applying Bubble Drying - the same technology used to create a dry measles vaccine - to formulate the world’s most stable cannabis powder
  • Ways in which KelSie Biotech’s dry cannabis powder can be used as an inhalant for optimal bioavailability
  • An explanation of “excipients” and how they help the body pull in cannabinoids more effectively than oil constituents
  • Ways in which inhalants are superior to other cannabis delivery methods
  • How SUM Microdose uses KelSie Biotech’s Bubble Drying technology to create sublingual cannabis tablets designed for different purposes including mood and sleep
  • Ways in which KelSie and SUM are bridging the gap between the pharmaceutical biotech and cannabis spaces and Cameron’s goals for the years ahead

 

Direct download: 264.mp3
Category:general -- posted at: 12:15pm EDT

Most entrepreneurs create a product or service before determining ways to build a customer base, but Drake Sutton-Shearer has taken a different route.

Currently generating over 2 million unique visitors a month, Drake’s new cannabis content distribution network PRØHBTD allows him to market his own products while simultaneously bridging the gap between cannabis and mainstream culture.

In this episode, Drake shares with us how PRØHBTD’s unique business model uses entertainment to broaden the cannabis niche and create a diverse group of informed, loyal customers.

Learn more at https://prohbtd.com

 

Key Takeaways:

  • Drake’s background in cannabis and how he came to start PRØHBTD
  • An inside look at PRØHBTD and the company’s content strategy
  • Drake’s advice on how to create informative yet digestible content that keeps people engaged and coming back for more
  • Obstacles PRØHBTD overcame to land groundbreaking partnerships with Apple TV and Amazon
  • Ways in which PRØHBTD is breaking barriers and reducing the stigma that surrounds cannabis
  • PRØHBTD’s capital-raising process and Drake’s projections for the months ahead
  • Doing business in New Zealand versus the U.S.
  • Drake’s goals for PRØHBTD and insights on the future of cannabis

 

Direct download: 263.mp3
Category:general -- posted at: 11:14am EDT

Making dispensary customers feel welcome and informed the moment they walk into the store is vital, and the company that knows how to do this best is Seed Technology.

Providing dispensaries with educational kiosks that help inform customers, Seed creates a customer experience that results in bigger purchases and repeat buyers.

In this episode, Seed CEO Matt Cutone shares with us the incredible return on investment Seed is providing dispensaries across the US and gives us his insights on the future of interactive kiosks.

Learn more at http://www.getseed.io

 

Key Takeaways

  • Matt’s background in cannabis and how he came to start Seed Technology
  • An inside look at Seed, including how the company’s in-store displays work and the experience they provide for the customer
  • How Seed helps dispensaries integrate interactive kiosks and the customization required
  • Ways in which Seed ensures an engaging customer interaction with little drop-off
  • Mistakes Matt sees dispensaries make with their interactive kiosks and how to avoid them
  • How Seed’s kiosks lead to larger purchases and more loyal customers
  • Matt’s insights on the future of AI and how it will improve educational kiosks with greater customization

 

Direct download: 262.mp3
Category:general -- posted at: 2:00pm EDT

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